SEO is a hot topic in the digital marketing world today, and for good reason. Ranking in the top listings on Google and other search engines increases the chance of potential customers finding your listing and increases overall trust in your business.
Google has made some MAJOR changes to its...
...
SEO is a hot topic in the digital marketing world today, and for good reason. Ranking in the top listings on Google and other search engines increases the chance of potential customers finding your listing and increases overall trust in your business.
Google has made some MAJOR changes to its algorithm in 2021 and a lot of listings were negatively impacted. Additionally, Google has implemented a priority to Map Packs and Local SEO elements, all of which are easily teachable to small business owners.
This SEO workshop will provide you with a better understanding of how search engines work and how to get started improving your SEO. More specifically, digital marketing expert Matt Dunlop, Director of Marketing at Mainstream Marketing will cover:
- Major changes to the Google algorithm and how to keep your listing relevant
- Systematic approach to gain top positions on the major search engines
- Map Packs and Local SEO elements
- Determine what your ideal buying audience is searching for, instead of guessing
- Google's free tools to help you get top rankings
This session is hosted for businesses located in West-Windsor and the Sandwich Towne BIA and is funded through the Gordie Howe International Bridge Community Benefits Program.
About the Speaker - Matt Dunlop, Director of Marketing Services at Mainstream Marketing
Matt’s corporate career began in 1997 and he has continued to grow his knowledge and skill base since then. He is a leader in the areas of Online Marketing and Strategy Development, with his primary focus on developing and overseeing strategy plans and introducing his client's products and services to the online marketplace. Matt understands the value of a strong digital presence and has dedicated himself to being a leader in this area of expertise by becoming one of only a handful of certified professionals in the areas of Search Engine Optimization, Social Media Strategy, and Automation Marketing. These proficiencies allow Matt to lead his team in the delivery of strategic and effective results for the online marketing strategies created for his clients.
Matt works directly with CEOs, Marketing Departments, and Sales Teams to train and advise as well as implement marketing strategies and process flows that embody a unique approach for targeting customers. Each project is personal to Matt as he sees his clients' successes as his own.
Matt is a Proprietor, Lead Strategist, an SEO & Social Media Consultant, Director of Marketing Services, and a Professional Speaker and Trainer. His corporate vision has always been to offer his clients the most advanced, modern, and unique approach to marketing their businesses, products and services. He thrives on leading his customers to solid digital marketing strategies and their implementation along with the right balance of traditional marketing and advertising approaches.
A link to the webinar will be sent to your email following registration.
