Events

A good business plan is your road map to success!

We understand writing a business plan can be daunting, but it's not as ominous as you may think. Our business plan workshop series will break it down for you and help you write an actionable plan to put your business in motion!

This session will focus...

A good business plan is your road map to success!

We understand writing a business plan can be daunting, but it's not as ominous as you may think. Our business plan workshop series will break it down for you and help you write an actionable plan to put your business in motion!

This session will focus on marketing strategy, which outlines where your business fits into the market and how you'll price, promote, and sell your product or service. More specifically, digital marketing expert Matt Dunlop, Director of Marketing at Mainstream Marketing will cover:

• The importance of having a marketing plan and budget
• How to complete a SWOT analysis
• Understanding your competitive environment
• How to position your product or service
• Branding
• Strategizing for digital marketing and sales

About the Speaker - Matt Dunlop, Director of Marketing Services at Mainstream Marketing

Matt’s corporate career began in 1997 and he has continued to grow his knowledge and skill base since then. He is a leader in the areas of Online Marketing and Strategy Development, with his primary focus on developing and overseeing strategy plans and introducing his client's products and services to the online marketplace. Matt understands the value of a strong digital presence and has dedicated himself to being a leader in this area of expertise by becoming one of only a handful of certified professionals in the areas of Search Engine Optimization, Social Media Strategy, and Automation Marketing. These proficiencies allow Matt to lead his team in the delivery of strategic and effective results for the online marketing strategies created for his clients.

Matt works directly with CEOs, Marketing Departments, and Sales Teams to train and advise as well as implement marketing strategies and process flows that embody a unique approach for targeting customers. Each project is personal to Matt as he sees his clients' successes as his own.

Matt is a Proprietor, Lead Strategist, an SEO & Social Media Consultant, Director of Marketing Services, and a Professional Speaker and Trainer. His corporate vision has always been to offer his clients the most advanced, modern, and unique approach to marketing their businesses, products and services. He thrives on leading his customers to solid digital marketing strategies and their implementation along with the right balance of traditional marketing and advertising approaches.