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The E-Commerce Business Strategy course is a series of six, three-hour classes designed to help learners understand the business side of e-commerce. In this course we will explore how to create and operate an eCommerce business, whether it is an addition to an existing business or a new business...

The E-Commerce Business Strategy course is a series of six, three-hour classes designed to help learners understand the business side of e-commerce. In this course we will explore how to create and operate an eCommerce business, whether it is an addition to an existing business or a new business opportunity.

Learning Outcomes

Upon successful completion of the course, learners will:

1. Understand the different e-commerce business models and the difference between an e-commerce Start-Up and an Online Shop
2. Identify and define e-commerce business opportunities and the various methods to monetize them
3. Distinguish the target market and formulate the value proposition for an e-commerce business idea
4. Discover various business systems and infrastructure options needed to operate an e-commerce business
5. Identify different roles and responsibilities of an e-commerce team and their relationship to the plan
6. Create a high-level e-commerce Business Plan to develop a strategy to bring the business to life

In order to successfully complete the class, learners will be expected to attend interactive classes, complete 2 in-class quizzes and submit a e-commerce business plan. 

This course applies towards the E-Commerce Certificate

Fees: $380+HST. UWindsor Alumni, Staff and Students are all eligible for a discount.

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