his online class is an introduction to the principles, concepts and techniques of marketing. A significant objective of this class is the development of a basic understanding of the marketing process and its role in the organization, and in the economy. Marketing is an exciting field of study; it...
...
his online class is an introduction to the principles, concepts and techniques of marketing. A significant objective of this class is the development of a basic understanding of the marketing process and its role in the organization, and in the economy. Marketing is an exciting field of study; it taxes your basic knowledge of economics, psychology, sociology, and other business fields, as well as your powers of observation. Additional class focus will be placed upon the marketing manager’s need to make decisions with fluctuating and limited information, and better understanding client management, client decision-making, and the complexity and dynamism of marketing. Empowering you to make not only better marketing decisions but more strategic marketing decisions is critical.
Learner Outcomes
Learners who successfully complete the class will be able to:
- Ability to make decisions based upon complex, partial and competing information to best achieve organizational goals
- Engage a strategic-level of approach and analysis when making overarching decisions and then operationalize tactical choices rooted in strategy
- Assimilate multiple points of information to deduce, comprehend and shape the wisest possible decision given the depth and/or dearth of intelligence
- Explain the importance of socially responsible marketing decisions and how they benefit the social, economic and environmental fabric of a given market
Learners will actively participate in online classes and complete a combination of assignments. Learners will be assigned a grade of "complete or incomplete" upon completion.
Notes
This class is offered online through Brightspace. Learners will require access to a computer with high-speed internet access.
Individual course fee: $375+HST. UWindsor Alumni, staff and students are all eligible for discounts*. Contact continue@uwindsor.ca for further details. *This offer is not valid with any other discounts
Instructor:
Dr. Vincent Georgie is Associate Vice-President, External at the University of Windsor, and a Marketing Professor at the Odette School of Business. He is the Executive Director and Chief Programmer of the Windsor International Film Festival. Originally from Montreal, Vincent holds a PhD in Marketing. Dr Georgie is an authority on the marketing of film. He participates in countless media appearances annually with media outlets both local and national, including his annual coverage of the Oscars from Hollywood. His most recent citation was with the industry's leading publication, Variety. Vincent has worked as a marketing consultant for over 15 years in media, entertainment, consumer packaged goods, higher education, government, retail and tourism sectors.
In 2021, Dr Georgie received an appointment from the Lieutenant Governor of Ontario to serve on the Board of Ontario Creates, the largest economic development driver for the entertainment industry in Canada. In 2018, Vincent was named “Top 40 Under 40” for Windsor-Essex. Vincent has dedicated both his professional and personal lives to the not-for-profit sectors, and strives for community impact. Along with his brother Trevor, they are the naming sponsors of the Georgie-Odette Leadership Symposium (GOLS), a Richard Peddie Leadership Initiative at the University of Windsor. From 2013-2017, Vincent lead Graduate programs at the Odette School of Business before undertaking his latest role. In 2016, Vincent received the University's highest teaching award, that for Distinguished Contributions to University Teaching. WIFF is a partner festival of the Toronto International Film Festival. WIFF is currently Canada's largest volunteer-run film festival, selling over 42,000 paid tickets in 2019. He has recently finished leading the popular drive-in event, WIFF Under The Stars.
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