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This online class provides an introduction to data analytics for business professionals. Emphasis will be placed on understanding the nature of business data, analyzing this data to obtain business insights, and communicating key insights derived from the application of data analytic techniques....

This online class provides an introduction to data analytics for business professionals. Emphasis will be placed on understanding the nature of business data, analyzing this data to obtain business insights, and communicating key insights derived from the application of data analytic techniques. Students will develop their ability to express business problems in forms that can be addressed using data analytics and their ability to perform analytics tasks using common software tools and methods. Students will also develop the foundations necessary for understanding and applying more advanced data analytics methods.

Learner Outcomes

Learners who successfully complete the module will be able to:

• Explain the value and importance of data analytics to organizations.
• Differentiate among different forms of data and select suitable methods for preparing these different forms of data for analysis.
• Analyze business data using basic data analytic methods and software.
• Appraise the business significance of insights derived from the application of data analytic methods.
• Create visualizations that effectively communicate data-driven business insights.
• Evaluate the risks posed by organizational reliance on data analytics.

Learners will actively participate in online classes and complete a combination of assignments. Learners will be assigned a grade of "complete or incomplete" upon completion.

​Individual course fee: $625+HST. UWindsor Alumni, staff and students are all eligible for discounts*. Contact continue@uwindsor.ca for further details. *This offer is not valid with any other discounts

Instructor:

Mark Peco, CBIP, Analytics Consultant and Educator

Mark Peco is an educator, consultant and manager with expertise in data management, analytics, business analysis and process improvement. He holds undergraduate and graduate degrees in engineering from the University of Waterloo and works with clients to identify and implement key capabilities needed to drive results from their investments in data and analytics. Mark teaches companies on a global basis how to implement and govern “intelligent” business solutions.

As a Certified Business Intelligence Professional (CBIP) at the mastery level, Mark maintains his professional focus at the intersection of business, operations, and technology. He enjoys advising and facilitating management teams as they learn new concepts for shaping data-driven business strategies.

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