Social media is an invaluable tool for today’s business, whether you are just starting out or have been established for years. Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs.
What you will learn:
• How to choose the right social media platform(s) for your business
• How to set up and optimize social media profiles
• The basics of Instagram & Facebook shopping and how to utilize shoppable feeds
• Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest
• Growing your social media community using both organic and paid strategies
• Planning and curating your social media content
• Tools for managing platforms and scheduling posts to save you time and energy
Join us to learn the ropes of building an engaging and profitable social media presence for your business.
In this free 60-minute online seminar learn about:
- Why you are your brand as a new food or beverage business
- What to consider when creating a visual identity for your company
- What does marketing in 2021 look like?
Amanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar, Amanda will share her expert insight, from how to create your brand, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises, "if your product is for everyone, then you are selling to no one". Know your target market.
You will leave with a better understanding of how to brand and market your product in the food and beverage industry!
How an Online Store Can Boost Your Business: Free Program
Funded by the Province of Ontario and FedDev Ontario
The goal of ShopHERE Powered By Google is to build and optimize online stores for small independent businesses and artists in just a matter of days. With ShopHERE, businesses get to expand their selling opportunities into the online market.
When I sign up with ShopHERE, what do I get?
- An e-commerce store customized with your information, theme, logo and branding
- Hands-on assistance setting up and launching your online store
- Additional training to support your online store including topics like digital marketing, shipping and inventory management
- Access to free tools to help support the successful launch of your online store
In this webinar you will get the answers to the top questions we’ve received about the ShopHERE program, including:
- Who is Digital Main Street?
- What is ShopHERE?
- What does it mean to sell online, and why should my business?
- Do I qualify for this program?
- What are the costs involved?
- Do you have any examples of completed websites?
If you want to learn more about ShopHERE.
ShopHERE powered by Google is a program brought to you by the government of Ontario with the Federal government, plus corporate partners: Mastercard, Square, Yellow Pages, Intuit Quickbooks, Shopify, Lightspeed, Microsoft and Facebook.
This session will cover the intersection of SEO, online reviews and conversion optimization. After understanding where synergies exist, we’ll dive into how to easily boost conversions, SEO and your company’s reputation to ultimately attract more customers online.
Attendees will walk away with a number of tactics and strategies they can implement into their business to acquire more online traffic, and increase the number of people that call them after discovering them online.
Selling in today’s environment has to be different. Consumer habits, needs and wants are changing and how we approach our customers are changing with it.
In this program, business coach David Cohen will emphasize the E-Q-S-P approach. EQSP translates to: E for empathy, Q for questions, S for client solutions, & P for patience and passion, especially during uncertain times. Thinking long term and nurturing relationships with your clients is vital but it is equally important to have a healthy dose of patience to succeed at selling.
This course will also detail a consultative sales process and how to approach each step from customer attraction or lead generation to the sale. We will look at ways to enhance the core areas of the Sales Process. From how Step one, getting prepared to sell, then onto Step two, (Research) and how research can help you target, know and address your key niche markets. In Step 3, will move toward the prospecting process and then discuss how to structure Step 4 (A client needs analysis) or a sales discovery with a client.
Step 5 in this 7 Steps Sales approach will be about delivering and developing your sales presentation. We will also look at the doing the work, (Step 6) and last step in the sales process (Step 7 - The Follow up) and the importance of following up and nurturing the client relationship so that you continue to serve the client and get their business.
The take away is that each participant will have access to a more effective way to sell and work with a prospective client in a way that’s easy to manage and gets results.
Learn the how and why of Personal Branding to set you apart from others on social media platforms and how to establish a Network of personal and business connections to help you and your business soar!
Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. Learn how during this informative workshop!
The problem many business owners found themselves stuck with in 2020, was that their main stream of revenue either dried up or slowed to a trickle and their ability to pivot was either costly or daunting.
During this two-day workshop, we'll explore 6 alternate forms of revenue and teach business owners how to decide which one to start with.
The 6 alternate revenue streams are:
- Affiliate income
- Membership spaces
- Influencer income (from both customers and hired influencers)
- Social media
- Email Welcome Sequences
Together we'll learn what each revenue stream is and how brick and mortar businesses can use it to grow in 2021.
In this free 60-minute online seminar learn about:
- Packaging Considerations
- Labelling Requirements
- Mistakes to Avoid
Packaging and labelling your food product is where marketing meets regulatory compliance and food safety. You know you want your product to look great on a store shelf, but what are you required to put on the label? How do you choose the right package for your product? For this session, we will be joined by Nicole Haney, former Founder & CEO of Boho Bars. Nicole will guide us through what to consider when choosing a package for your food product, what to include on your label, and what mistakes to avoid when packaging your food product.
You will leave with a better understanding of labelling & packaging in the food and beverage industry!