This session is for you if you want to learn how to sell your food product at markets, online, or to retailers.

In this free 60-minute online seminar learn about:

• How to set your pricing for success
• Positioning your product on the market
• Building an audience of raving fans
• The key things you can do to secure the sale

You have worked hard to develop a great product but you’re struggling to make sales. What gives?

Successfully selling your product involves more than just having great tasting food. Pricing, marketing, and how you position your product all play a key role in ensuring that people will buy it.

In this session, we will be joined by Nicole Haney, former Founder & CEO of Boho Bars, a national energy bar company. Nicole will guide us through the key factors to consider in successfully selling your product, whether you’re selling at markets, online, or to retailers.

You will leave with a better understanding of how to successfully sell your product in the food and beverage industry!

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In this webinar you will get the answers to the top questions we’ve received about the ShopHERE powered by Google program, including:

• What does it mean to sell online, and why should my business?
• What is Customer Engagement?
• How can Social Media help?
• Who is Digital Main Street?
• What is ShopHERE powered by Google?
• Do I qualify for this program?
• What are the costs involved?
• Do you have any examples of completed websites?

The ShopHERE program is designed to help you start selling online quickly and easily, with 1:1 dedicated support from an eCommerce Coordinator to build an online store.

When I sign up for the ShopHERE program, what do I get?

• An eCommerce website customized with your business' brand, logo, products/services, and contact information
• Hands-on assistance to set up and launch your online store
• Training to get you started with inventory management, shipping, digital marketing, and more
• Access to free tools to help support the successful launch of your online store, including a free .CA domain

Register

In this webinar you will get the answers to the top questions we’ve received about the ShopHERE powered by Google program, including:

• What does it mean to sell online, and why should my business?
• What is Customer Engagement?
• How can Social Media help?
• Who is Digital Main Street?
• What is ShopHERE powered by Google?
• Do I qualify for this program?
• What are the costs involved?
• Do you have any examples of completed websites?

The ShopHERE program is designed to help you start selling online quickly and easily, with 1:1 dedicated support from an eCommerce Coordinator to build an online store.

When I sign up for the ShopHERE program, what do I get?

• An eCommerce website customized with your business' brand, logo, products/services, and contact information
• Hands-on assistance to set up and launch your online store
• Training to get you started with inventory management, shipping, digital marketing, and more
• Access to free tools to help support the successful launch of your online store, including a free .CA domain

REGISTER

Connect with new and familiar faces to share your story, a recent goal achieved, and any other positive news.

In this free 60-minute online seminar learn about:

• Understanding your COGS
• Cash flow management
• Planning for profits

If you want to run a successful business it’s important for you to know the ‘numbers’. Learn how to cost and price your products and services for profitability and how the decisions you make about your operations and production processes affect your bottom line. Understand how to budget and spend money so you can pay all your bills and still have money left in your pocket at the end of the year.

Each participant will receive an Excel Financial Forecasting spreadsheet (blank) and completed examples for both a product and service business to assist you through the process. Use the spreadsheet to develop your individual timeline, operating and capital costs, and pricing calculator to create a cashflow projection and income statement for your business.

You will leave with a better understanding of how cost and price your product to make a profit in the food and beverage industry!

REGISTER

In this webinar you will get the answers to the top questions we’ve received about the ShopHERE powered by Google program, including:

• What does it mean to sell online, and why should my business?
• What is Customer Engagement?
• How can Social Media help?
• Who is Digital Main Street?
• What is ShopHERE powered by Google?
• Do I qualify for this program?
• What are the costs involved?
• Do you have any examples of completed websites?

The ShopHERE program is designed to help you start selling online quickly and easily, with 1:1 dedicated support from an eCommerce Coordinator to build an online store.

When I sign up for the ShopHERE program, what do I get?

• An eCommerce website customized with your business' brand, logo, products/services, and contact information
• Hands-on assistance to set up and launch your online store
• Training to get you started with inventory management, shipping, digital marketing, and more
• Access to free tools to help support the successful launch of your online store, including a free .CA domain

Register

More consumers than ever before are turning to online shopping for greater convenience, safety, and variety. In this webinar, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store, to choosing an e-commerce platform, to providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets.

What you will learn:

• What is e-commerce, why it’s important and the benefits of selling online

• What platforms are available and how to pick the right one for you

• The basics of inventory management, choosing the right solution, and streamlining point-of-sale for both in-store and online

• Optimizing your website content, choosing the right themes, and the basics of search engine optimization (SEO)

• How to set up secure payments and various shipping options & costs

• Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels

• How to provide excellent customer service throughout the e-commerce purchase funnel

Register

Do you have an idea and you want to start your own small business, but you aren’t sure where to start? Attend this free seminar to find out information such as:

• How to register your business
• Business structure
• Government support programs
• Other services and programs available to you

In this free 60-minute online seminar learn about:

• Why you are your brand as a new food or beverage business
• What to consider when creating a visual identity for your company
• What does marketing in 2021 look like?

Amanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar, Amanda will share her expert insight, from how to create your brand, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises, "if your product is for everyone, then you are selling to no one". Know your target market.

You will leave with a better understanding of how to brand and market your product in the food and beverage industry!

REGISTER 

In this webinar you will get the answers to the top questions we’ve received about the ShopHERE powered by Google program, including:

• What does it mean to sell online, and why should my business?
• What is Customer Engagement?
• How can Social Media help?
• Who is Digital Main Street?
• What is ShopHERE powered by Google?
• Do I qualify for this program?
• What are the costs involved?
• Do you have any examples of completed websites?

The ShopHERE program is designed to help you start selling online quickly and easily, with 1:1 dedicated support from an eCommerce Coordinator to build an online store.

When I sign up for the ShopHERE program, what do I get?

• An eCommerce website customized with your business' brand, logo, products/services, and contact information
• Hands-on assistance to set up and launch your online store
• Training to get you started with inventory management, shipping, digital marketing, and more
• Access to free tools to help support the successful launch of your online store, including a free .CA domain

Register

Do you have a plan when you are ready to exit your business? Having a succession plan in place is key to unlock and protect the corporate value that you have built up over the years. Succession planning is a necessary strategic process for businesses of all sizes and should be proactively considered and planned now, for a potential divestiture later.

In this seminar, the team at Capital Assist will address the following:

1. What is a succession plan and why is it important?

2. What factors to consider when developing a succession plan?

3. What are the options on how to exit from the business?

4. How do I determine the value of my business and how can I increase my value before transitioning?

5. What are items to consider in determining the optimal structure on the transaction and tax implications?

6. What advisors do I need to assist in preparing and implementing the succession plan?

This session is hosted for businesses located in West-Windsor and the Sandwich Towne BIA. Funding for the Sandwich Business Development Program has been provided by the Gordie Howe International Bridge Community Benefits Plan.

Meet our Presenters

JoAnne Maleyko, CPA, CA, LPA, CBV

JoAnne Maleyko is a Partner at Capital Assist (Valuation) Inc..  JoAnne has specialized in business valuation and litigation support services in various matters such as corporate reorganizations, matrimonial disputes, shareholder disputes, acquisitions and divestitures, strategic planning, corporate financing and estate planning transactions.  JoAnne leads the assurance and accounting advisory practice at Capital Assist with over 20 years experience practicing in public accounting providing accounting and assurance, taxation, due diligence, and advisory services to privately owned entities and individuals.

JoAnne is a graduate of the University of Windsor, earning an Honours in Business Administration.  She is a Chartered Professional Accountant, Chartered Accountant, Licensed Public Accountant and a Chartered Business Valuator

Aaron W. Mailloux, MBA, CFA, CBV

Aaron Mailloux is a Manager, Valuation & Transaction Advisory at Capital Assist (Valuation) Inc., providing support for sell & buy side advisory, go-to-market strategies, financial models, and fair market value determinations. Prior to joining the Capital Assist team in 2017, Aaron spent more than three years in the fund administration industry, providing investment accounting services to hedge funds exceeding $3 billion in Assets Under Management.

Aaron is a graduate of the University of Windsor, earning a Bachelor of Commerce (Finance) and a Master of Business Administration focused on Entrepreneurship. He is a CFA® charterholder and Chartered Business Valuator.

SOAR Digital Gathering of Indigenous Entrepreneurs is a virtual conference dedicated to empowering Indigenous entrepreneurs and providing a safe and encouraging platform for community, reciprocity, learning and growth.

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Sponsored by Walkerville Brewery 

Stop by Walkerville Brewery for an evening of networking and mingling with Windsor-Essex County business professionals, while enjoying delicious complimentary appetizers, a cash bar, and door prizes!

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The Ministry of Labour, Immigration, Training and Skills Development (MLITSD) is conducting a Healthy Worker in Healthy Workplaces initiative in all sectors to focus on the prevention of occupational disease.  In industrial workplaces, the focus of the initiative will be on awareness and prevention of exposure to crystalline silica.  The initiative focused on prevention of occupational disease and silica exposure is running from October 3 to December 30, with focused inspections beginning on October 31^st, 2022.
 
This webinar, jointly provided by the MLITSD and Workplace Safety & Prevention Services (WSPS), will provide valuable information to help you und your workplace better understand designated substances and the prevention of exposure to crystalline silica.

Participants will learn about:

• Key priority areas
• The initiative timeline
• Prevention of exposure
• How to prepare for a focused inspection
• Helpful resources

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This session is for you if you have a food or beverage business and want to ensure you are complying with applicable codes and regulations.

In this free 60-minute online seminar learn about:

• Fire code compliance
• Zoning requirements
• Municipal licensing and bylaws
• Building permits and applications
• Food safety requirements
• Health inspections for food sector
• Site inspections

This webinar will assist you in navigating the permits and legislation requirements for a food and beverage business. You will have an opportunity to meet and hear from representatives from local health units, municipalities and fire services.

You will leave with a better understanding of how to navigate the regulatory compliance in the food and beverage industry. Don’t miss this opportunity to gain valuable insights that will help you avoid costly mistakes!

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Ontario’s “First Steps in Exporting” program helps companies that are new to exporting familiarize themselves with key steps in growing your international sales in the U.S. and beyond.  In this three-part series, trade experts from the Government of Ontario and professional service providers will guide you through everything you need to know to get started in global markets

Module 1

Date: September 22 from 10:00am – 11:30am ET

Export Readiness, Market Research and Market Entry Strategy

Module 2

Date: September 29 from 10:00am – 11:30am ET

Trade Finance, Freight Logistics and Digital Asset Protection

Module 3

Date: October 6 from 10:00am – 11:30am ET

International Distribution, Trade Events, and eCommerce

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In this webinar you will get the answers to the top questions we’ve received about the ShopHERE powered by Google program, including:

• What does it mean to sell online, and why should my business?
• What is Customer Engagement?
• How can Social Media help?
• Who is Digital Main Street?
• What is ShopHERE powered by Google?
• Do I qualify for this program?
• What are the costs involved?
• Do you have any examples of completed websites?

The ShopHERE program is designed to help you start selling online quickly and easily, with 1:1 dedicated support from an eCommerce Coordinator to build an online store.

When I sign up for the ShopHERE program, what do I get?

• An eCommerce website customized with your business' brand, logo, products/services, and contact information
• Hands-on assistance to set up and launch your online store
• Training to get you started with inventory management, shipping, digital marketing, and more
• Access to free tools to help support the successful launch of your online store, including a free .CA domain

Register

A good business plan is your road map to success! A business plan is also required when applying for any type of small business financing. Attend this informative session to learn how to develop a business plan that will work for you! This session will cover:

• The required elements of a business plan
• How to break it down in to manageable pieces
• Where to gather relevant information
• How to professionally arrange your ideas and research
• What to do with the plan when it's completed

You are invited to an exclusive IN-PERSON event in the EPICentre offices on the University of Windsor campus! After years of events that were only possible virtually, we are happy to announce this event will be “virtually impossible” with an IN-PERSON exclusive experience to view our space, meet the EPIC team and mingle over FREE food and drinks.

The University of Windsor's Accelerated Project Management Certificate Program (PMCP) provides participants with the skills necessary to succeed in project management and is ideal for all disciplines.

The non-credit certificate program also serves to build requisite Professional Development Units (PDU) toward Professional PMP Certification, and is comprised of two levels: 

Level I: Project Management Essentials Course (six half day online classes) 

This course covers the fundamentals of project management and is intended for those with no formal training in project management. The course guides learners through an understanding of how to apply the most essential concepts of project management to different types of projects.

Note: Project Management Essentials Level I must be taken before Level II courses. A Prior Learning Assessment may be considered.

Course fee: $1295 + HST

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